Creators: Marcelo Fernandes, Miguel Rodrigues and Wando Araújo
The DNA Program features differentiated content designed to inspire and entertain people seeking new life experiences. The spirit of freedom and the discovery of interesting places and people guide the project. Using advanced storytelling techniques and audio visual production, our code objective is to engage customers through engaging content that is associated with sponsorship opportunities that do not cause disruption in the context of each video.
Content:
Interesting stories and places that stimulate the target audience to use their motorcycle, based on the concept of freedom and youth;
Format: Program of 5 to 7 minutes produced for web, without commercial interval, with possibility of merchandising and "offering" in the opening and closing;
Characters:
People who have unusual stories to tell or who are involved with interesting activities and who may have in common the passion for motorcycling;
Court Hearing:
Class A, 30 to 65 anos, Men and Woman;
Places: Visits in different places (accessible and interesting), which bring possibilities of different tours and safe for the audience.
